The sudden rise of matcha’s recognition on social media is a key issue to the scarcity we face globally. With each double faucet we depart on a brand new matcha latte recipe on-line, the deeper we fall within the vortex of shortages. A lot in order that Japan’s Ministry of Agriculture, Forestry, and Fisheries reviews that 4,176 tons of matcha had been produced in 2023, which is a three-fold enhance since 2010.
And it isn’t simply matcha—pistachios, avocados, almonds, and lots of such substances are tilting in the direction of the whirlpool of extra demand. And this strain to mass produce with a purpose to meet the demand has left dire implications economically, socially, and environmentally.
